Macy's Magic Fitting Room

[NEP]

According to CNet, Macy's is set to show off what happens when shopping for clothes meets the world of technology. Dubbed the Magic Fitting Room, the 72-inch mirror display will allow a person to try on clothing without the hassle of stripping down to their breeches. The "magic" is made possible through the use of an iPad and Window 7's .Net WPF Gesture Control. After selecting the desired clothing, all the user has to do is flick it towards the giant mirror and watch in amazement. LBi Inernational, the makers of the mirror, note:

"[Apple's] iOS 4 and the mirror's Windows 7 .Net WPF Gesture Control play beautfiully together."

The mirror, which also features a social experience, allows you to share your outfits through Facebook, text message, or email, will be made available for shoppers sometime in November at the 34th Street Macy's in Manhattan. Should you choose to visit the booth, you can be sure to expect a long line.

Macy's believes the Magic Fitting Room to be the future of retail. Imagine being able to visit a store that has nothing on display. You'd walk in, head straight to the fitting room, see what you'd look like in the clothes you want, place your order, and pick up the merchandise in a bag on your way out. While this scenario seems like a dream for retailers and would be enable them to save boat loads of cash in the long-run, some consumers will still prefer the old fashioned way of doing things. Macy's doesn't plan to minimize their number of stores anytime soon, but if this new fitting room works as well as they hope, we can probably expect to see more of them in the future.

[NEP]

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